WHAT IS RETARGETING AND HOW IT WORKS

WHAT IS RETARGETING?

 also known as remarketing, is a form of online advertising. that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts. on the first visit.

Retargeting converts window-shoppers into buyers. Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.

                       WHAT IS RETARGETING ADS

is a type of online ADS you sponsor purposely to your audience that visit your site without checking out [buying your product and service].

you use retargeting ads  to showcase and advertise your product to your audience that visit your store without checking out, to make them come back to your store to buy your product or services. 

The best performing retargeting creative has a clear call-to-action and promotes an offer.

HOW DOES RETARGETING WORKS?

Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web.

Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

                          WHEN DOES RETARGETING WORKS?

Retargeting is a powerful branding and conversion optimization tool, but it works first-class if it’s a part of a bigger virtual approach.

Retargeting works exceptional along side inbound and outbound marketing or demand technology. techniques concerning content marketing, AdWords, and focused show are superb for using site visitors, however they don’t help with conversion optimization. Conversely, retargeting can help boom conversions, but it can’t pressure humans on your website. Your first-rate hazard of success is using one or greater tools to drive traffic and retargeting to get the maximum out of that site visitors..